Power in Numbers: How We Help Brands Create Impactful Crowds for PR Stunts
In the fast-paced world of marketing and public awareness campaigns, visibility is everything. Whether it’s a PR stunt, product launch, or raising awareness for a cause, having a strategically placed crowd can make all the difference. At Rent a Crowd Agency, we specialise in providing crowds tailored to your needs, ensuring your message is seen, heard, and remembered.
Recently, we had the opportunity to assist with a high-profile awareness campaign in London, orchestrated by Vaping Company, the UK’s leading vaping retailer. Their goal? To highlight the environmental impact of disposable vapes and expose a significant loophole in the upcoming ban. With the help of our coordinated crowd, the campaign successfully captured public and media attention.
Bringing Awareness to a Critical Issue
On a brisk morning in Westminster, a team of our carefully selected hired crowd members gathered at Parliament Square, ready to bring attention to a crucial issue: the growing problem of youth vaping and the environmental damage caused by disposable vapes. Unlike a protest, this event was a strategic PR stunt designed to educate and create a lasting impact.
With two trailers full of disposable vapes as a visual centre piece, the hired crowd moved through iconic London locations, including Whitehall, London Bridge, Embankment, and Milbank. This route ensured maximum exposure to policymakers, commuters, and media outlets, reinforcing the message.
Choreographed to Perfection: How We Organised the Hired Crowd
For a PR stunt to be effective, it requires more than just people—it requires precise coordination, professionalism, and a clear message. Our role was to ensure:
• Uniform Messaging: The placards held by our team clearly stated: “Stop Youth Vaping – Ban Big Puffs 2025.” This consistency ensured a strong and unified message across all photos and videos taken during the event.
• Chants for Engagement: Our crowd was briefed and trained to chant in unison: “Youth Vaping Won’t Stop – Ban Big Puffs.” This not only added an auditory element to the stunt but also reinforced the campaign’s urgency.
• Strategic Positioning: Each individual in the crowd was positioned to maximise visibility along the route, ensuring high-impact imagery for social media and potential national media coverage.
Why Brands Choose Us for Their PR Stunts
At Rent a Crowd Agency, we take pride in providing professional, well-organised crowds that help brands and organisations create buzz and awareness. Here’s why clients trust us:
1. Precision Planning
Every PR stunt or awareness campaign requires careful planning. We work closely with clients to map out routes, coordinate logistics, and ensure a smooth execution.
2. Trained and Reliable Crowd Members
Our teams are briefed on their roles, ensuring they remain professional, engaged, and aligned with the campaign’s message. We don’t just provide people—we provide the right people.
3. Compliance & Ethics
We ensure that all activities align with local laws and guidelines, guaranteeing a safe and lawful execution. The campaign, for example, was designed to be non-contentious, ensuring a positive public reception.
4. Maximum Exposure
We understand the importance of media coverage. Our expertise ensures that your stunt is not only seen by those on the ground but also captured effectively for social media, press, and viral campaigns.
From PR Stunts to Promotional Events – We Do It All
While the campaign was focused on public health awareness, our services extend far beyond activism and corporate responsibility campaigns. We provide crowds for a wide range of purposes, including:
• Product Launches & Brand Activations: Amplify your brand with a well-orchestrated crowd at a launch event.
• Guerrilla Marketing Campaigns: Make a statement and turn heads in high-footfall locations.
• Event Attendance Boosting: Ensure your event looks and feels as impactful as it should be.
• TV, Film, and Media Productions: Need a bustling street scene or an enthusiastic audience? We’ve got you covered.
Let’s Make Your Next Campaign Unforgettable
Whether you’re looking to drive a message home like this PR Stunt or need a crowd to bring life to your next big event, Rent A Crowd Agency is your go-to provider. We take pride in delivering professional, organised, and effective crowd solutions to ensure your campaign’s success.
Looking to create impact with a crowd? Get in touch with us today to discuss your needs and let’s make your next campaign one to remember!
