A Jolly PR Stunt: Hiring a Crowd of Father Christmas Performers for an Airline Campaign

Our hire a crowd service took on a festive twist when an airline enlisted over 30 Father Christmas performers for one of their promotional campaigns. When it comes to renting a crowd, nothing says holiday spirit quite like a plane full of Santas!

We love collaborating with PR agencies on creative campaigns like this. These fun and imaginative stunts really capture the public’s attention—after all, who wouldn’t do a double-take at the sight of 30 jolly Santas marching towards their flight?

Hiring a crowd of Santa’s

This seasonal campaign for Monarch Airlines kicked off early in the year as the PR team aimed to get a head start in the Christmas marketing race. Their goal? To promote a contest for the most hardworking Santa performers in the UK, with the grand prize being a well-deserved holiday to sunny Spain. A perfect reward for Santa after a busy holiday season!

The imagery from the stunt was nothing short of spectacular. The sight of dozens of Santas boarding the plane, climbing the steps, and waving from their seats created a powerful visual that resonated with the public. These fun-filled photos were shared across online news platforms and social media, making the campaign a big success for the airline and their PR team.

Over the years, our casting agency has provided crowds for numerous PR stunts, featuring everyone from actors and singers to magicians and models. Whether it’s hiring a crowd for a flash mob or renting a crowd to elevate a promotional event, the impact is undeniable—it’s a unique and highly effective marketing strategy that gets people talking.

Get a quote to hire a Santa

If you have an exciting or unconventional idea that requires a crowd to make it stand out, our team can help bring your vision to life. Get in touch with us today, and let’s make your next campaign unforgettable!